Should A Wannabe Influencer Pal Stop Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion I'm captured while dining, or simply tagging along. Later, I appear on her feed later, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become just a ledger of favours. I don't believe she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or shared for an viewers. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY content creation.

Content creation is my interpretation of living actively: observing the nuances, sharing them with an viewership that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to experience exclusive moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not everyone likes being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in minor capacities. My assumption was recording a clip now and then would be fun for her. Innovation thrives in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is willing material. She must to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your friendship. Create some real memories, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their friendship?

Jennifer Lawrence
Jennifer Lawrence

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their societal effects.